To learn more about Denny's, please visit our brand website at or the brand's social channels via Facebook, Twitter, Instagram, TikTok, LinkedIn or YouTube. As of March 1, 2023, Denny's had 1,602 franchised, licensed and company restaurants, which includes 157 restaurants in Canada, Costa Rica, El Salvador, Guam, Guatemala, Honduras, Indonesia, Mexico, New Zealand, the Philippines, Puerto Rico, the United Arab Emirates and the United Kingdom. Our longstanding commitment to supporting our local communities is brought to life with our Mobile Relief Diner that delivers hot meals to our neighbors during times of disaster.ĭenny's is one of the largest franchised full-service restaurant brands in the world, based on number of restaurants. Every day, we welcome guests to dine whenever and however they prefer, whether it's at our brick-and-mortar locations, via Denny's on Demand – the first delivery platform in the family dining segment, or at The Meltdown and The Burger Den, our two virtual restaurants. That purpose has led us to become a restaurant brand that guests worldwide rely on for delicious value and craveable contemporary meals across breakfast, lunch, dinner and late night. The new ecosystem is now live across all 1,600+ Denny’s locations.ĭenny's is a Spartanburg, S.C- based family dining restaurant celebrating its 70th anniversary year and founding purpose: We love to feed people. A customer-first approach is essential for success in any market condition." “By leveraging advanced technology to deliver personalized rewards and engagement programs, companies like Denny's can deepen customer relationships and create more meaningful and lasting connections. "In times of economic uncertainty, it is paramount that businesses prioritize customer loyalty and recognize it as a key growth driver,” said Catherine Tabor, Founder and CEO of Sparkfly. This partnership is a great example of the power of an open platform, allowing Denny’s to select Sparkfly as partner to integrate with its new and existing Olo solutions.” “By customizing their marketing initiatives and promotions to cater to each guest's unique needs, tastes and behaviors, Denny's will improve the impact of their campaigns, enhance guest engagement and drive company-wide performance. "We are excited to leverage our partnership with Sparkfly to further support Denny's rapid digital growth and journey toward a truly intelligent, guest-centric future,” said Diego Panama, Chief Revenue Officer at Olo. These insights are critical to maximizing engagement and driving ROI. Sparkfly and Olo’s full-featured customer engagement suite, including Loyalty, Offer Management, POS Middleware, Digital Wallet, CRM + Automations and Guest Data Platform, will enable Denny’s to offer personalized reward programs based on first-party insights and buying behaviors. By teaming up with Sparkfly and Olo, we will continue to provide our guests with a rewarding experience that will keep them coming back for years to come." "For 70 years, we have forged meaningful connections with our customers that go beyond their restaurant visits. "Personalized experiences are key to building and nurturing lasting relationships with our Denny’s guests," said Luis Martinez, Denny’s Senior Director of Brand Intelligence and Customer Relationship Management. The new ecosystem will provide a frictionless and digital-first user experience, making it easier than ever for Denny’s customers to earn rewards and receive personalized offers. Leveraging intelligent, data-driven marketing technology, Denny’s will be able to utilize real-time insights to cultivate unique and engaging customer experiences. In a notoriously competitive industry, this move positions Denny's as a leader in customer-centric innovation, demonstrating the brand's commitment to using data and technology to drive growth and loyalty. Leveraging Sparkfly's comprehensive Offer & Reward Management Platform and adding Olo's Marketing and Guest Data Platform (GDP) modules, Denny's will create and implement bespoke customer engagement initiatives to incentivize and retain loyal customers. Denny's Corporation (NASDAQ: DENN) has forged a strategic partnership with Sparkfly, an award-winning retail technology solutions company, and Olo (NYSE: OLO), a leading open SaaS platform for restaurants, to launch a next-generation intelligent customer engagement ecosystem.
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